On The House
Free Marketing Tools
Small tools we built to help you market your business, free to use, no sign-up required.
Google Review Link Generator
Search your business, get a direct link to your Google review box, and download a print-ready QR code.
Open ToolCPM Calculator
Find your cost per 1,000 impressions, or work backward to a budget. With real 2025 CPM benchmarks by channel.
Open ToolROAS Calculator
See what your ads give back per dollar spent, as a ratio, a multiplier, and a percentage. Plus the break-even line for your margin.
Open ToolMarketing ROI Calculator
Measure what your whole marketing budget returns, as a percentage and a multiple, against the 5:1 benchmark.
Open ToolCAC Calculator
Find what one new customer costs you to win, then check it against what that customer is worth over time.
Open ToolMarketing Budget Calculator
See what to spend on marketing this year, from published percentage-of-revenue guidance for your model and goal.
Open ToolGoogle Business Profile Audit
Score your Google listing against 20 checks in five minutes and get a ranked list of what to fix first.
Open Tool
Start Here
Which one do you need?
They answer different questions, and the wrong one will tell you a comfortable lie.
Judging an ad campaign
Are these ads paying for themselves?
ROAS tells you what your ads give back per dollar. CPM tells you what you are paying to be seen in the first place.
ROAS counts ad spend only — it flatters you if your agency fee and software are not in the number.
Judging everything
Is marketing worth what I pay for it?
Marketing ROI covers the whole bill: ads, retainers, tools, content. CAC turns that into a cost per customer you can hold against what a customer is worth.
This is the honest pair. Run these before you decide a channel is working.
Setting a number
What should I even be spending?
Works from published percentage-of-revenue guidance for your revenue, your model, and whether you are holding steady or pushing for growth.
Getting found locally
Why is the shop down the road outranking me?
Score your Google listing against 20 checks and get a ranked fix list. Then make it easy for happy customers to leave you a review.
Every one of them runs in your browser. Nothing you type is sent anywhere, there's no sign-up, and there's no email gate on the results. Use them and leave.
When You're Ready
Tools help. People fix.
A tool shows you the number. We're the team that changes it. Start with a free audit of your digital presence.