
Search your business, get the link that drops a customer straight into your Google review box. Copy it, text it, or print the QR code.
Add your city if the name is common.
Results appear here.
Every business on Google Maps has a Place ID, a unique string Google uses to tell your listing apart from the other four shops with your name. Your review link is that ID attached to Google's review page:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
Open it and Google's five-star box comes up with your business already filled in. No searching, no scrolling past competitors, no "which location did you mean." That last part is the point. Every extra tap between a happy customer and the review box costs you reviews.
The tool above pulls your Place ID from Google directly, so the link is current the moment you generate it.
Print it once and it works for years. These are the spots that earn their keep for the local businesses we work with.
| Where | Why it works |
|---|---|
| Counter card | They're standing there with a phone in hand and nothing to do. |
| Receipt or invoice | Lands the same day as the work, while it's still fresh. |
| Window or door decal | Catches regulars on the way out, not just today's customers. |
| Service van or truck | Works for trades where you're never behind a counter. |
| Table tent | Restaurants: they're seated, fed, and waiting on the check. |
Consumer statistics on this page come from BrightLocal's Local Consumer Review Survey (2026). Policy and Place ID details come from Google Business Profile Help and the Google Maps Platform documentation.
Search your business name in the tool above and pick it from the list. You get back a link that looks like https://search.google.com/local/writereview?placeid=ChIJ… The string on the end is your Place ID, Google's unique identifier for your listing. Anyone who opens that link lands straight on the review box for your business, already signed in if they have a Google account. You can also find it inside your Google Business Profile under "Ask for reviews," which hands you a shorter g.page link. Both go to the same place. Google recommends refreshing a Place ID that is more than 12 months old.
Put it where a happy customer already is. Text it the same day you finish the job. That's when people actually follow through. Add it to the footer of every invoice and receipt email. Drop it in your email signature. Print the QR code on a counter card, a window sticker, or the back of a business card. Put it on your thank-you page after someone books. Recency matters more than most owners think: BrightLocal's 2026 Local Consumer Review Survey found 74% of consumers look for reviews written in the last three months, so a steady trickle beats one big push.
Asking is fine. Google's own Business Profile help tells owners to remind customers to leave reviews and specifically suggests sharing a link or having them scan a QR code. What you cannot do is pay for them. Google's policy is direct: "Offering incentives, like free or discounted goods or services, in exchange for customers to post reviews, change reviews, or remove negative reviews is considered fake & misleading content and is strictly prohibited." That includes discounts, gift cards, entries into a drawing, and free product. Breaking it can get your reviews removed or your profile restricted. Ask everyone, incentivize no one.
Pick your business above and hit Download PNG. You get a 512×512 image pointed at your review link, which is enough resolution for counter cards, receipts, table tents, and window stickers. Three things to get right when you print it: keep the white border around the code, because scanners need that quiet zone to find the edges; print it at least one inch wide so a phone can lock on from arm's length; and put a line of text under it telling people what it does. "Scan to leave us a Google review" works. Test the printed copy with your own phone before you order a hundred of them.
Usually the Place ID is stale. Google states that Place IDs may change over time, and an ID for a business that closed or moved returns a NOT_FOUND error. That is why Google advises refreshing any ID older than 12 months. Generate a fresh one above. The other common causes: you do not have a Google Business Profile yet, your profile is not verified, or you have duplicate listings and the link points at the wrong one. Also check that whoever you sent it to is signed into a Google account, since Google will not accept an anonymous review.
There is no magic number, and anyone who gives you one is guessing. What the data does say is that rating and freshness carry more weight than volume. BrightLocal's 2026 Local Consumer Review Survey found 68% of consumers require a business to have four or more stars, and 31% will only use a business rated 4.5 or higher, up sharply from 17% the year before. On timing, 74% look for reviews written in the last three months and 32% want something from the last two weeks. Practical takeaway: ask consistently, every month, rather than chasing a total.
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