Iron Clad Solutions
Iron Clad Solutions needed a first website that could explain eight maintenance categories to two different kinds of customers and make it easy to ask for an estimate.
Who They Are
Iron Clad Solutions is a licensed and insured property maintenance company based in Maurice, Louisiana. They serve Lafayette and the surrounding towns within 50 miles. On the commercial side, that means shopping centers, solar fields, apartment communities, and industrial yards. On the residential side, it means mowing, pressure washing, cleanups, and small repairs for homeowners.
The company has a simple, straightforward pitch. The customer receives a written scope before work starts, one point of contact for the property, and a crew that leaves the site clean.
Before this project, Iron Clad’s entire public presence, other than word of mouth, was a printed services flyer.
The flyer listed everything the company does: landscaping, pressure washing, parking lot striping, common-area maintenance, turnover cleaning, trash removal, and more. On one page, it read like a menu.
Customer outreach also had to work for two audiences at once. A property manager comparing vendors for an apartment complex wants to know how a crew handles tenants and traffic. A homeowner wants a fair price and a clean yard. The flyer couldn’t speak to both.
There was no website, no way to request an estimate besides a phone call, and nothing online connecting Iron Clad to the towns it serves.
What Success Looks Like
The project set out to:
- 01Build a professional site that explains every service Iron Clad offers.
- 02Give commercial and residential customers their own paths through the site.
- 03Make it easy to request a free estimate from any page.
- 04Cover the SEO basics for Lafayette and the surrounding towns.
- 05Launch on a fixed timeline, with Page50 handling hosting and analytics.
Strategy
Iron Clad’s pitch is plain and direct, so the site needed to be too. Page50 kept the flyer’s content and gave it structure: separate commercial and residential pages, four service pages grouped the way Iron Clad actually quotes work, and a short estimate form linked from every page. The homepage explains how a job runs, so first-time customers know what to expect.
The site was custom coded and hosted by our team at Page50. That kept it fast while giving Iron Clad one vendor to call if anything needs attention.
Commercial and Residential Pages
The Commercial page opens more clearly with “Work for sites that stay open” and speaks to property managers about working around tenants, business hours, and whoever on site needs a heads-up.
The Residential page opens with “Work sized to your home” and focuses on straight pricing and a tidy job site. Each page links to the services that matter for that reader and ends with an estimate request.
Service Pages and Copy
The flyer’s eight categories became four service pages: parking lot and surface services, landscaping and vegetation management, pressure washing and exterior cleaning, and property maintenance and repairs. Each page clearly lists the work it covers and what Iron Clad needs from the customer in order to put together a quote.
The homepage also includes a five-step “How a job usually runs” section and three quick facts: a 50-mile service radius, eight maintenance categories under one vendor, and one point of contact for the property.
Estimate Form and Local SEO
The request form asks for five things: name, phone, email, city, and notes. Submissions go straight to the owner’s inbox. The Contact page also includes a map of the service area, and the site names the towns Iron Clad serves, so it can show up in local searches. Analytics were set up at launch to give Iron Clad a baseline for any future marketing.
Deliverables
Impact
Iron Clad now has a website to send customers to. The project kicked off April 3, 2026 and the site went live by July 25, 2026.
A property manager can now read how the crew works around tenants and traffic, then send an estimate request without making a call. Homeowners get the same path, just with different words. And for the first time, the towns Iron Clad serves are named on a site search engines can actually find.
What We Learned
Two audiences need two separate paths
One page trying to talk to a property manager and a homeowner at the same time convinces neither.
A long service list needs grouping
Eight categories became four pages, and each one got specific enough to quote from.
Show the process
The five-step section answers the question every first-time caller asks: what happens after I reach out?
Short forms get filled out
Five fields give the owner enough to call back with a number.
Set up analytics from day one
It gives future marketing a baseline.