Hold My Guns® — Website
A custom website should carry a new brand, serve multiple audiences, and make a serious mission easier to understand.
Who They Are
Hold My Guns® is a firearms-focused nonprofit based in Bechtelsville, Pennsylvania. They serve a unique role in the firearms community, connecting people with voluntary, trusted support when they need temporary firearm storage outside the home. Because the mission is nuanced, the website needed to do more than look good. It needed to explain the work with care, guide different audiences to the right information, and support the organization's national presence with a brand experience that felt credible from the first click.
Hold My Guns® was preparing for a national rebrand — but the existing website couldn't support that next chapter.
The old site was built from an outdated template. It was difficult to maintain, limited in presentation, and not flexible enough for the way they needed to communicate. Even basic updates were harder than they should have been.
The bigger challenge was clarity. Hold My Guns® speaks to multiple audiences, including firearm owners, partner locations, donors, community members, and people who want to understand the organization's mission. The previous website did not present the right pathways for each of those groups. Important information existed, but it wasn't organized in a way that made the experience simple, informative, or confidence-building.
What Success Looks Like
A national rebrand needed a website that could keep up. The goal was to build a modern custom site that looked polished, worked clearly, and could be maintained more easily by the client over time. The project needed to:
- Create a modern custom website aligned with the new Hold My Guns® brand identity — and easier to maintain
- Organize information and create pathways for the organization's multiple target audiences
- Give the client access to update and maintain key pages without outside intervention
Strategy
Our strategy started with a simple question: how do you make a complex nonprofit mission feel clear without flattening what makes it important?
Hold My Guns® needed a website that could serve their different audiences. Some visitors would be looking for help. Some would be learning about them for the first time. Some would be potential partners or donors. Each audience needed a defined next step, but the site still had to feel unified under one brand. So we approached the website with both design and information architecture in mind.
A few principles guided the work:
- Clarity before complexity.
- Audience-specific pathways instead of one generic message.
- A custom design that matched the new brand.
- Maintainability for the pages the client needed to update most.
- Calls to action that helped each visitor take the right next step.
How We Built It
01 Custom Website Build
Our first step was to build the custom website to match the new Hold My Guns® brand identity and support their broader public presence. The new design moved the site away from an outdated template and into a more modern system. Photography, content, layout, and navigation worked together to create a website that felt more intentional, more credible, and better aligned with the national rebrand.
02 Audience Pathways and Contact Forms
Because Hold My Guns® serves several different audiences, the website couldn't just rely on a single generic contact form or one-size-fits-all page structure.
We created multiple contact forms and calls to action throughout the site, each designed to meet a specific visitor's need. Whether someone was looking for support, exploring partnership, learning about the mission, or trying to contact the organization, the new site created better paths forward.
03 Maintainable Content Structure
But a beautiful website only works for the long haul if the organization can keep the right areas current. To ensure Hold My Guns® could actually maintain their new site, we built it so they could update two key pages without needing us to step in for every change. That gave them more control while still preserving the structure and quality of the custom build.
The result was a site that looked more refined, worked harder for multiple audiences, and was easier for Hold My Guns® to manage where it mattered most.
Deliverables
Together, these pieces gave Hold My Guns® a stronger digital home for its new brand and mission.
Impact
Hold My Guns® now has a website that matches the strength and clarity of its new brand identity. Compared to the previous template site, the new website provides a richer and more useful experience. It gives Hold My Guns® more room to explain what the organization offers, how it serves the community, and how people can connect with the mission.
The final website is built for a national nonprofit entering a new chapter: polished enough to support the rebrand, practical enough to maintain, and thoughtful enough to serve the people who need it.
In Their Words
Hold My Guns® released an official press release announcing the new website, logo, and brand update completed in partnership with Page50.
What We Learned
A rebrand needs a website that can carry it
The new Hold My Guns® identity needed a website experience that made the rebrand useful, clear, and accessible.
Multiple audiences need multiple pathways
When an organization serves different groups, the site has to guide each one toward the right information and next step.
Maintainability matters
Giving Hold My Guns® access to update key pages helped make the website more practical for long-term use.
Good design supports trust
For a mission-driven organization, a polished and clear website helps visitors understand the work with more confidence.
What We Delivered
Website Strategy & Structure
- Information architecture
- Content organization
- Website maintainability planning
Website Design & Development
- Custom and brand-aligned website design
- Website development
- Client-editable page setup
Audience Pathways & Conversion
- Contact form development
- Custom calls to action
Visual Content Integration
- Photography integration
Project Support
- Project management