TL;DR
- YouTube now has limits on AI spam content. This type of content will be penalized and/or demonatized, so change this immediately.
- LinkedIn now penalizes your reach for adding external links. This means any content piece with external links will get penalized reach, so keep that in mind when using LinkedIn.
- New brand guidelines for TikTok will be launching on July 25th. These guidelines include any content that talks about health, finance, or alcohol. Remember these age ranges if your content applies, only ages 21+ will be shown alcohol-related content, and finance and health content can only be shown to ages 18+.
A lot has happened — Let’s dive into the news you need to know:
Youtube Cracks Down on AI Spam Content
Youtube now have tightened up their policies, specifically towards AI spam content. AI generated, mass-production shorts are now getting hit with penalties and monetization strikes.
Don’t worry, it doesn’t seem like they are outright getting rid of all AI content. Only specifically stock B-roll and highly repetitive content will be under these restrictions.
What should you do if this applies to you? Eliminate the AI spam model. Although strikes on channels are not yet enforced, the best course of action now is to halt this process altogether.
LinkedIn: External Links = Suppressed Reach
LinkedIn has now integrated reach penalties for users who add or use external links. What does this mean? LinkedIn has now joined the “stay-on-my-site” party. These new penalties show that LinkedIn wants the users to stay on their site.
This can really hinder B2B-heavy networks and may be a big turning point for LinkedIn. This may seem scary, but don’t panic. Keep looking on the horizon and find ways to adapt.
How to Adapt:
- Avoid external links — Make it a point to get rid of external link usage on your account.
- Send external links through DMs — Push direct messaging as an outlet to send external links.
- Adapt your top-of-funnel strategy — Treat LinkedIn like an on-platform social platform, and push deeper-funnel actions privately.
Make sure to keep watch on LinkedIn, use it how you can now and avoid strikes as much as possible.
TikTok Introduces Age-Restrictions on Content
TikTok has now added certain age restrictions to content dealing with health, finances, and alcohol. Sadly, expect a decline in reach from this if this applies to your content and brand.
Ages for Content Regarding:
- Health- Ages 18+
- Finances- Ages 18+
- Alcohol- Ages 21+
Note: This includes all content that references or mentions these items will be restricted to these audience demographics. Keep this in mind when making your content.
