TL;DR
Search engines can now see and index your Instagram business page, so ensure all information is accurate and concise. Email platforms are now adding mass unsubscribe options to the user experience; however, you can avoid this feature by making sure marketing emails you send add value to the customer. Lastly, TikTok Shop has raised its commission prices to 8% and increases will continue as long as the market allows. So, you should prepare for lower revenue during this, and move the focus for potential customers from TikTok Shop to one of your owned media platforms (like your website).
A lot has happened — Let’s dive into the news you need to know:
Instagram Business Posts Now Indexed By Google
Instagram has always been an app used strictly for social media, but now it can be used as an SEO tool. Yes, Instagram business accounts are now indexable by Google.
As we all know, Instagram’s growth has slowed in recent times. But, in an attempt to gain some traction, Instagram has added the ability for your business account to be visible to search engines.
This can be a great opportunity to optimize it for SEO. The best way to do this is by:
- Making sure all information is accurate
- Double-checking that all locations are tagged
- Ensuring all websites are correctly linked
- Verifying that all of your services are listed on the account
Taking advantage of this free SEO tool can greatly benefit your brand. However, remember to refrain from exploiting this to avoid penalties later on.
Get Ready for a Wave of Email Unsubscribes
Starting the week of July 8th, major email platforms began rolling out mass unsubscribe options for user experience. These updates are designed to make it easier for users to clean up their inboxes, and they’ll be fully in place by the end of the month.
What You Should Do:
- Stop sending empty emails- Make sure marketing emails add value to your potential customer or client.
- Don’t just sell — serve- Instead of just giving a pitch, add some helpful tips and insight to your emails.
- Make it engaging- Ensure that the emails you send are interesting and readable.
Bonus Tip: Utilize double opt-ins for email lists. Doing this gives you a better look at who is actually interested in what you are offering. Plus, this helps prevent your emails from being flagged as spam.
TikTok Shop Raises Commission Prices Again
TikTok Shop has bumped up its commission prices again, and it will keep going as long as the market allows for it. This has jumped up for the third time, from 2% to 6%, and as of July, 8%.
That being said, expectations have risen. An estimated 15% by the end of 2026 is possible at this rate.
So, what should you do?
- Expect reduced margins.
- Start building your audience outside of TikTok.
- Move customers to owned media like:
- Your website
- A podcast
- A double opt-in email list
Doing this allows you to branch out from TikTok Shop and avoid high commission prices. Also, a bonus that benefits your brand is that it makes your product available on other platforms.
