TL;DR
Three updates in the digital marketing world: Google’s recent update, TikTok’s new micro-influencer campaigns’ impact on restricted content features, and the influence of AI on Meta ads. A lot has happened this week. Let’s dive into the news this week to keep in mind:
Google’s New Core Update Just Dropped
This update has a big chance of affecting your metrics. In other words, your metrics are probably going crazy—and will keep doing so for the next few weeks. Don’t make any drastic changes just yet. Quality content is still king. Keep aiming for strong EEAT (Expertise, Experience, Authority, Trust) ratings. Now’s a great time to:
- Focus on creating high-quality content
- Thin out low-value or outdated pages
- Improve the overall user experience
These changes will ultimately pay off in the end. Stay fresh and focus on what matters.
TikTok Micro-Influencer Campaigns May Take a Hit
TikTok has just restricted content that references alcohol, financial services, and supplements. If your influencer content touches those topics, revisit the plan. Rework it—otherwise, your reach could suffer. If your brand sells these products, you should shift to paid ads on TikTok. These types of restrictions already exist on Meta, so if your reach is lacking there as well, this could be why.
Meta Ads Are Now AI-Driven
Meta is pushing further into AI-managed campaigns. This mostly affects product listings and SKUs. If that applies to you:
- Make sure product data is accurate
- Organise your catalogue clearly
- Keep a close eye on results—bad data means bad performance
If you’re not using SKUs, this one might not affect you just yet.
